Success story

Sampling and data collection campaign for L'Oréal's new dermocosmetic brand

Type of project:

Strategic launch

Sector 

Beauty

Year

2019-2020

Profiles involved:

Customer

2.553

Leads

         captados.

1.300

Muestras

retiradas.

47%

Conversion Rate

As part of the launch of its new dermocosmetic brand CeraVe in Panama, we assisted L’Oréal in the challenge of defining and launching a campaign aimed at trial and product testing in order to acquire qualified data from potential consumers.

L’Oréal believed so much in the quality of their product that they needed to make sure that potential consumers got to try it to confirm its efficacy.

 

Type of project:

Strategic launch

Sector 

Beauty

Year

2019-2020

Profiles involved:

Customer

Project objectives:

Amplify the launch of the brand through a sampling strategy that would allow us to be even more relevant while expanding our DB.

Project phases

  • Landing 

Development of a recruitment landing site with backends for a team of dermoconsultants at Farmacias Arrocha store.

  • Set Goals

Meeting and planning with Farmacias Arrocha’s team to set objectives.

  • Teams

Training of the teams on development functionality.

Results

The numbers speak for themselves about the effectiveness of the campaign:

2,553 acquired leads.

1,300 samples withdrawn.

Conversion rate of 47%.

Numerous user-generated content in blogs and social media.

Sampling has the power to break down those barriers of fear to try something new. It works as a front door for the product and gives us the opportunity to get closer to potential and new consumers 

BÁRBARA COLMENARES 

DIGITAL PROJECT MANAGER FOR L’ORÉAL SELECTIVE BRANDS

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