Success story

Development and consolidation of Zurich's first 100% digital business model

Type of project:

Direct to Consumer 

Sector:

Seguros 

Years:

2019-2021 

Profiles involved:

Project Management

Business Strategy

Customer Experience 

Customer Strategy

Marketing Automation 

MPO 

Performance Marketing 

SEO 

Visual Design 

Content  

Data & Analytics 

IT Consultancy & Development 

+20%

Tráfico

de usuarios en BBDD en 2020 vs. 2019

+58%

Tasa de apertura

desde 2017

+92%

CTOR

desde 2017

In their goal to revolutionize the insurance industry, Zurich is launching a new business model that is 100% digital, customizable and aimed primarily at millennials, called Klinc.

 

To this end, they seek BeRepublic’s collaboration in defining a Direct to Consumer model capable of driving their digital business both nationally and internationally.

Type of project

CRM y Analytics 

Sector:

Tercer Sector, Fundaciones privadas 

Years:

2015-2021 

Profile of involved:

Project Management
Customer Strategy 
Marketing Automation 
Data & Analytics 
MPO
Customer Experience 
Visual Design 
Content  

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For Zurich, this project represents an expansion not only geographically, but also beyond the traditional boundaries of the sector.

Starting point:

By the end of 2019, Zurich aims to drive their digital business in Spain as part of its international expansion into new markets.

Project objectives:

Drive the acquisition of new customers for life, electronic devices and mobility insurance in Spain and in new markets, starting with France. Optimize go-to-market by leveraging all business insights to reduce acquisition cost per client.

Strategic Services:

  •  Multichannel acquisition

Creation of a strategic plan to increase client acquisition through the most appropriate channels for each profile.

  • Business metrics

Results analysis and use of all insights.

  • CRM

Creation of the acquisition and contact plan, marketing automation and operation of e-mail marketing campaigns.

  • Web y landings

Technological and evolving production of the web site and landings for acquisition.

  • Conversion rate

Optimization through A/B testing and CRO.

  • Paid media y SEO

Consulting and operations for organic and paid campaigns.

  • UX y Design

Definition of flows and interactions and graphical production of digital tools.

  • Content

Strategy, creativity and content generation for multichannel digital campaigns.

  • New partners

Planning and management of alliances with third parties to expand the company’s capabilities.

Results

Today, the alliance with this partner continues to develop and implement acquisition strategies.

In 2020, Zurich Klinc achieved triple-digit growth in new digital business

 “BeRepublic has been a strategic partner in the development and consolidation of our digital business model. We have collaborated closely to create a unique user experience across all digital channels, optimizing our acquisition model and most importantly: our customers’ satisfaction”.

RAÚL CASADO SOLANO 

CMO DE ZURICH KLINC 

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