Development and consolidation of Zurich's first 100% digital business model
Type of project:
Direct to Consumer
Data & Analytics
IT Consultancy & Development
de usuarios en BBDD en 2020 vs. 2019
Tasa de apertura
In their goal to revolutionize the insurance industry, Zurich is launching a new business model that is 100% digital, customizable and aimed primarily at millennials, called Klinc.
To this end, they seek BeRepublic’s collaboration in defining a Direct to Consumer model capable of driving their digital business both nationally and internationally.
Type of project
CRM y Analytics
Tercer Sector, Fundaciones privadas
Profile of involved:
Data & Analytics
For Zurich, this project represents an expansion not only geographically, but also beyond the traditional boundaries of the sector.
By the end of 2019, Zurich aims to drive their digital business in Spain as part of its international expansion into new markets.
Drive the acquisition of new customers for life, electronic devices and mobility insurance in Spain and in new markets, starting with France. Optimize go-to-market by leveraging all business insights to reduce acquisition cost per client.
- Multichannel acquisition
Creation of a strategic plan to increase client acquisition through the most appropriate channels for each profile.
- Business metrics
Results analysis and use of all insights.
Creation of the acquisition and contact plan, marketing automation and operation of e-mail marketing campaigns.
- Web y landings
Technological and evolving production of the web site and landings for acquisition.
- Conversion rate
Optimization through A/B testing and CRO.
- Paid media y SEO
Consulting and operations for organic and paid campaigns.
- UX y Design
Definition of flows and interactions and graphical production of digital tools.
Strategy, creativity and content generation for multichannel digital campaigns.
- New partners
Planning and management of alliances with third parties to expand the company’s capabilities.
Today, the alliance with this partner continues to develop and implement acquisition strategies.
In 2020, Zurich Klinc achieved triple-digit growth in new digital business
“BeRepublic has been a strategic partner in the development and consolidation of our digital business model. We have collaborated closely to create a unique user experience across all digital channels, optimizing our acquisition model and most importantly: our customers’ satisfaction”.
RAÚL CASADO SOLANO
CMO DE ZURICH KLINC
What can we help you with?
Tell us what you need and we will help you make your goals a reality.