Success story

Digital and Technological Experience Design for a Smart City Innovation Hub in Saudi Arabia

Type of Projects:

Tech & Digital Experience Design

Sector:

Third Sector

Years:

2021-2023

Profiles involved

Project Management

Customer Strategy

Customer Experience

Data & Analytics

7

People and Journeys

to understand touchpoints and improve the overall experience

+45

Micro moments

in the different areas of the Hub

+35

Rooms and spaces

with more than 3,000 m2 of technological experiences

As part of the 2030 vision, Saudi Arabia proposes a strategic framework aimed at reducing the country’s dependence on oil, diversifying its economy and developing sectors such as health, education, infrastructure, recreation and tourism.

 

Among the various projects that are emerging, a Smart City stands out, which is expected to be powered entirely by renewable energy sources and include other innovations in infrastructure and mobility.

As part of this ambitious project, the digital sector of the new Smart City has asked BeRepublic to assist in the development of the Technological and Digital expertise in its first Innovation Hub.

Type of project:

Tech & Digital Experience Design

Sector:

Third Sector

Years:

2021-2023

Profile of project:

Project Management

Customer Strategy

Customer Experience

Data & Analytics

berepublic-caso-exito-innovation-hub-smart-city-user-experience

The Innovation Hub's technological and digital experience is carefully designed from a user-centric perspective.

Objetives:

The objective was to create the world’s most advanced Tech & Digital Hub from an understanding of user needs in digital and physical space, devising the interior design concept, the space program and the user experience in the workplace in a context of innovation.

Project phases:

  • Phase I: Definition of the Hub experience strategy

Understanding of user needs and requirements from interviews and a market study of +60 Global Innovation Hubs to capture trends.

Definition of the differential value of the hub and design of the Customer Journey based on 7 identified User Personas.

  • Phase II: Conceptual design detail

Review of user experience by space, designing the seamless omnichannel experience across channels.
Cost analysis through the selection of technology providers.
KPI design for strategic decision making.
Interior design guidance support to assist architects in the construction pase.

  • Phase III: Technology implementation

Selection of a Systems Integrator for the correct installation of the defined technology, to ensure the experience as it was intended.

Project management and reporting throughout the installation process.

berepublic-caso-exito-innovation-hub-smart-city-diseño-interior

Hub Interior Design Inspiration Guide.

Results

Today, the alliance with this partner continues to develop and implement the CRM strategy with a user-centric approach. The high level of immersion of the BeRepublic team at the foundation is one of the keys to the success of such an ambitious project.

We are looking forward to seeing the Innovation Hub completed and knowing that we have contributed to the project with the most advanced technological experience in the world.

“The future is here, and the way buildings are conceived has changed. The design of the digital experience is fundamental to be able to provide tools to a user in an environment where the barrier between the physical and the virtual is becoming thinner and thinner. To participate in such a project is to make history in the future.”

JOANA TEIXIDÓ  

BeRepublic Partner and Project Director

 

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